22 Aug, 2009
Bing, the corporate niche?
Posted by: In: New and Noteworthy| Search Engine Optimization (SEO)
So there I was…giving another presentation in our conference room at work. I was using the controlled desktop which uses windows Vista. Every time I opened up a new browser, it defaulted to Bing. Now, this is clearly an obvious form of pitching a product. We see it all the time with google built into firefox and the iphone.
What is interesting to me, is that Microsoft still has complete ownership of the corporate desktop. Sure, I use a mac at work, and I am not a zealot. I use windows when I need to, and there is no ill will.
Over the past few weeks i have seen Bing in a number of places, it just sort of snuck up on me. I personally dont think this will squash google, because it has to absolutely crush google in order to replace it as a search engine. Its just the ubiquitous corporate nature of Microsoft’s products that I find interesting. They have a tremendous advantage here and i suspect they will be cashing in on it.
