17 Jan, 2010
5 tips for finding the software product you need
Posted by: Michael Mainiero In: New and Noteworthy| Web best practices
1. find one product and type “product name vs [hit space bar]” in google or yahoo. Take a look at the auto completed suggestions — your new leads will appear
2. Take a few of the names you have compiled and do a Google or Yahoo search using the words conference and seminar. Find the keynote speakers at these conferences and spend some time reading their websites and blogs
3. From the various websites you should have visited by now you should be compiling a best of breed feature list. Sure, obviously you should know what you need with business objectives before even starting the process — however you may find some great common best practice features and correlations. Begin a comparison matrix as soon as possible.
4. Take a look at your top vendors (you should know the industry best by now) make a list of customers who use their software in your vertical market. Try and reach out to a few of them on Linked in. With a well constructed email, you should be able to find someone willing to share candid information about the product
5. Play buzzword bingo. Try and cut through the hype. You will start to see a lot of buzz words that really don’t have much to do with the quality or effectiveness of the software as it pertains to your business needs and or budget.
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